Dr. 包寒吴霜 (Bruce Bao)

Dr. Bao (包寒吴霜) is an Assistant Professor studying computational intelligent social psychology at the East China Normal University. He uses natural language processing (NLP) as the main methodology and also focuses on developing new methods (e.g., FMAT) and tools (e.g., bruceR, PsychWordVec) for psychological science.

Academic Positions

💼 Assistant Professor (2024.6~ )

East China Normal University, School of Psychology and Cognitive Science
华东师范大学 · 心理与认知科学学院 (助理教授/晨晖学者)

💼 Research Associate (2022.9~2024.5)

The University of Manchester, Manchester China Institute
英国曼彻斯特大学 · 曼彻斯特中国研究院 (博士后研究员)


🎓 Ph.D. in Personality and Social Psychology (2017~2022)

Chinese Academy of Sciences, Institute of Psychology
中国科学院 · 心理研究所 (理学博士)

🎓 B.Sc. in Psychology (2013~2017)

Beijing Normal University, Faculty of Psychology
北京师范大学 · 心理学部 (理学学士)

Research Interests

Computational Intelligent Social Psychology (计算智能社会心理学)


* Corresponding author
# Supervised students

Journal Articles in English (7):

  1. Bao, H.-W.-S., & Gries, P.* (2024). Intersectional race–gender stereotypes in natural language. British Journal of Social Psychology. Advance online publication. https://doi.org/10.1111/bjso.12748
    🔥 Download PDF
    (IF2022 = 5.4, SSCI Q1)

  2. Bao, H.-W.-S.* (2024). The Fill-Mask Association Test (FMAT): Measuring propositions in natural language. Journal of Personality and Social Psychology. Advance online publication. https://doi.org/10.1037/pspa0000396
    🔥 Download Preprint / Manuscript
    (IF2022 = 7.6, SSCI Q1 Top Journal)

  3. Bao, H.-W.-S., Cai, H.*, & Jing, Y. (2024). Understanding the rise of unique names: The emphasis on uniqueness matters. Acta Psychologica Sinica (心理学报). Advance online publication.
    (IF2022 = 1.5, ESCI, CSSCI Top Journal)

  4. Bao, H.-W.-S., Lu, H., & Luo, Y. L. L.* (2023). Do unique names fit people for creative work? Implications for job recruitment, name change, and product evaluation. European Journal of Social Psychology, 53(7), 1524–1541. https://doi.org/10.1002/ejsp.2994
    (IF2022 = 3.9, SSCI Q2)

  5. Bao, H.-W.-S., Cai, H.*, & Huang, Z. (2022). Discerning cultural shifts in China? Commentary on Hamamura et al. (2021). American Psychologist, 77(6), 786–788. https://doi.org/10.1037/amp0001013
    (IF2022 = 16.4, SSCI Q1)

  6. Bao, H.-W.-S., Cai, H.*, Jing, Y., & Wang, J. (2021). Novel evidence for the increasing prevalence of unique names in China: A reply to Ogihara. Frontiers in Psychology, 12, Article 731244. https://doi.org/10.3389/fpsyg.2021.731244
    (IF2022 = 3.8, SSCI Q1)

  7. Shi, Y., Luo, Y. L. L.*, Yang, Z., Liu, Y., & Bao, H. (2018). Do narcissists enjoy visiting social networking sites? It depends on how adaptive they are. Frontiers in Psychology, 9, Article 1739. https://doi.org/10.3389/fpsyg.2018.01739
    (IF2022 = 3.8, SSCI Q1)

Journal Articles in Chinese (8):

  1. Bao, H.-W.-S., Wang, Z.-X., Cheng, X., Su, Z., Yang, Y., Zhang, G.-Y., Wang, B., & Cai, H.* (2023). Using word embeddings to investigate human psychology: Methods and applications. Advances in Psychological Science, 31(6), 887–904. https://doi.org/10.3724/SP.J.1042.2023.00887
    [包寒吴霜, 王梓西, 程曦, 苏展, 杨盈, 张光耀, 王博, 蔡华俭*. (2023). 基于词嵌入技术的心理学研究:方法及应用. 心理科学进展, 31(6), 887–904.]

  2. Bao, H.-W.-S., & Cai, H.* (2021). Psychological and behavioral effects of personal names in real world: Evidence and theories. Advances in Psychological Science, 29(6), 1067–1085. https://doi.org/10.3724/SP.J.1042.2021.01067
    [包寒吴霜, 蔡华俭*. (2021). 姓名对个体心理与行为的实际影响:证据和理论. 心理科学进展, 29(6), 1067–1085.]
    (中国人民大学复印报刊资料《心理学》2021年第10期全文转载) (入选哲学社会科学主文献)

  3. Bao, H.-W.-S., Cai, H., & Luo, Y.* (2019). Identity motives: Concept, measurement, and psychological effects. Journal of Psychological Science, 42(4), 971–977. https://doi.org/10.16719/j.cnki.1671-6981.20190429
    [包寒吴霜, 蔡华俭, 罗宇*. (2019). 身份认同动机:概念、测量与心理效应. 心理科学, 42(4), 971–977.]

  4. Bao, H.-W.-S., Wu, S.-T.*, Zheng, H., Lu, H.-R., Zheng, W., Dai, W., Lu, S., & Zhu, T.-S.* (2018). Polluted self: A big-data analysis based on daily-level air pollution and individualism-collectivism on social media. Community Psychology Research, 6(2), 71–85.
    [包寒吴霜, 吴胜涛*, 郑昊, 陆海蓉, 郑伟, 戴炜, 陆梭, 朱廷劭*. (2018). 雾霾下的自我:空气污染与个体主义–集体主义的大数据分析. 社区心理学研究, 6(2), 71–85.]

  5. Bao, H.-W.-S., Chen, J.-L., Lin, J.-L., & Liu, L.* (2016). Effects of name and gender on interpersonal attraction: Gender role evaluation as a mediator. Chinese Journal of Clinical Psychology, 24(4), 596–600. https://doi.org/10.16128/j.cnki.1005-3611.2016.04.004
    [包寒吴霜, 陈俊霖, 林俊利, 刘力*. (2016). 名字与性别的人际吸引机制:性别角色评价的中介作用. 中国临床心理学杂志, 24(4), 596–600.]

  6. Zhang, M.-Y., Yang, Y., Bao, H.-W.-S., & Cai, H.* (in press). The positive ideal affect of Chinese people: Trends over the past decades. Acta Psychologica Sinica.
    [张明杨, 杨盈, 包寒吴霜, 蔡华俭*. (印刷中). 中国人的积极理想情绪:近几十年来的变迁. 心理学报.]

  7. Cai, H.*, Zhang, M.-Y., Bao, H.-W.-S., Zhu, H.-J., Yang, Z.-Y., Cheng, X., Huang, Z.-H., & Wang, Z.-X. (2023). Examining societal change from the perspective of psychology: Research design and analytic techniques. Advances in Psychological Science, 31(2), 159–172. https://doi.org/10.3724/SP.J.1042.2023.00159
    [蔡华俭*, 张明杨, 包寒吴霜, 朱慧珺, 杨紫嫣, 程曦, 黄梓航, 王梓西. (2023). 心理学视野下的社会变迁研究:研究设计与分析方法. 心理科学进展, 31(2), 159–172.]

  8. Yang, Y., Zhu, H.-J., Zhou, W., Zhang, M.-Y., Xie, Y.-P., Bao, H.-W.-S., Su, Z., Wang, X.-O., Jing, Y.-M., Yang, Z.-Y., & Cai, H.* (2020). The behavioral immune system: A multi-level reconsideration. Advances in Psychological Science, 28(11), 1865–1879. https://doi.org/10.3724/SP.J.1042.2020.01865
    [杨盈, 朱慧珺, 周婉, 张明杨, 谢怡萍, 包寒吴霜, 苏展, 王潇欧, 敬一鸣, 杨紫嫣, 蔡华俭*. (2020). 行为免疫系统理论及其研究:新视野下的再考察. 心理科学进展, 28(11), 1865–1879.]

Newspaper Articles (1):

Conference Presentations (3):


Journal Reviewer (Articles Reviewed):

International Journals:

Chinese Journals:

Academic Committee Member:



[2023-Winter] Advanced R Programming & Visualization (4-Day Online Course)

[2021-Fall] Self & Identity (Graduate Level)

[2020-Summer] R Programming (Beginner & Advanced Levels)

[2018-Spring] Cultural & Cross-Cultural Psychology (Graduate Level)

[2017-Fall] Implicit Social Cognition (Graduate Level)

[2017-Spring] Self & Identity (Graduate Level)

Invited Talks

[2023.12] Computational Intelligent Social Psychology: Using AI Language Models to Understand Society and Culture

[2023.11] Using Natural Language to Study Human Society: WEAT and FMAT with R (Social Data Science Workshop)

[2023.10] Western Views of China in Natural Language (Early Career Research Workshop)

[2023.9] Social Science in Natural Language: Word Counting, Word Embedding, and Language Modeling (“Translation Academy” Salon Series)

[2023.4] Discerning Human Society in Natural Language: Methods Based on Frequency, Similarity, and Probability (GNARC ECR Methods Workshop)

[2022.6] bruceR in the Workflow of Data Analysis

[2022.3] Embedded in Word Embedding: Methodological Evolution of Psychology in the Era of AI

[2021.12] R in Data Science

[2021.11] R Programming and the bruceR Package

[2021.9] How to Learn R Programming?

[2021.6] How to “Uninstall” SPSS? Tips on Learning R Programming

[2019.11] Multilevel Modeling: Methods, Key Issues, and Applications (2-Day Workshop)

[2019.10] Multilevel Modeling: Methods, Key Issues, and R Programming

Selected Blog Articles




🎱 Billiards/Snooker
🏋️ Strength Training
👊 Wing-Chun (咏春拳)
🔗️ Nunchakus (双节棍)
🥊 Mixed Martial Arts (综合格斗)
🥋 Tae-Kwon-Do (Level: 2nd Dan black belt)


Xinxiang, Henan Province (1995~2001)
Ningbo, Zhejiang Province (2001~2013)
Beijing (2013~2022)